Felipe de Leonardo
Art Director & Graphic Designer
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CAMPERLAB. Product Photography Art Direction and Website

Art Direction and Graphic Design: Felipe de Leonardo
Photographs: María Cano Muñoz
  In August 2020, the CAMPERLAB collection was introduced to the public under new creative direction. The warm, local Mallorquí style marked a stark departure from the brand’s previous approach. This shift called for a fresh logo, a redesigned website, and a more natural, humble photography style to showcase the collection on its e-commerce platform and social media channels.


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Santa & Cole’s 2019-2020 Catalogue. Product Photography Art direction

Art Direction and Graphic Design: Clara Quintana, Felipe de Leonardo
Photographs: Enric Badrinas, David Vargas, Iris Humm, Salva López, Yosigo
The catalogue serves as an extension of Santa & Cole’s simple and elegant collections. It includes a fold-out index, designed for the convenience of architects and designers, allowing them to easily locate products by typology without needing to close the book.



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Santa & Cole’s 2016-2018 Catalogue. Product Photography Art direction

Art Direction and Graphic Design: Clara Quintana, Felipe de Leonardo
Photographs: Iris Humm, Rita Puig-Serra
Santa & Cole’s 2016-2018 catalogue was the first one created under new art direction. The book was conceived from scratch using archived and new photos for continued and new lamp designs.



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 Wedding Invitation. Product Photography Art direction

Art Direction and Graphic Design: Felipe de Leonardo

Wedding invitation for Amir and Frederikke featuring a debossed, elegant illustration inspired by sunlight streaming through sheer curtains, casting a warm glow into a cozy room. The design is elevated by a delicate, minimalist choice of paper and printing process.
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Isthmo. Brand Identity

Art Direction and Graphic Design: Felipe de Leonardo

 Isthmo is an AI company that generates and develops reflections on contemporary culture through art. The name is derived from "isthmus," a narrow strip of land connecting two larger areas separated by water. Canals, such as the Panama Canal, are often constructed across isthmuses, serving as advantageous shortcuts for marine transport.

Isthmo acts as the crucial bridge that transforms abstract concepts into tangible outcomes. Just as an isthmus connects two separate land masses, Isthmo connects creativity and innovation, helping to navigate through complex ideas and deliver solutions that are both meaningful and impactful.


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Botiga. Brand Identity

Art Direction and Graphic Design: Felipe de Leonardo, Lorena Manhães
Illustration: Felipe de Leonardo

 Botiga is a Danish online store in Copenhagen specialized in Catalan food, wine, and culture, shipping Catalan imported products to all of Denmark. It focused on wine, olive, olive oil, vermut and other canned food and goods, as well as limited edition and premium wine bottles.

The main challenge of Botiga was to reach an audience used to an established market of high quality imported French and Italian products. Botiga is a fun brand that brings to its clients’ table the opportunity to share a casual and relaxed mood through their premium products with their family and friends. Ruc, a breed of large domestic donkey from the historic region of Catalonia, is Botiga’s mascot and ambassador.



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CGT de Catalunya. Infographic

Art Direction, Graphic Design adn Animarion: Felipe de Leonardo

These graphics celebrate the CGT de Catalunya union's (Confederació General del Treball de Catalunya) ability to mobilize, the increase in members, and, above all, the rise in female members, who are now more numerous.



Felipe de Leonardo
This website features a selection of my work. Feel free to contact me for an extended PDF portfolio.
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